Build a brand that
works as hard as you

Build a brand that
works as hard as you

Build a brand that
works as hard as you

Build a brand that
works as hard as you

About Daniel

I’m Daniel Farmer. I help founders and growing businesses build brands that actually work with clarity, strategy, and design.

I started in Brisbane as a designer, spent a couple of years in London, then came home and dove into brand strategy and identity work. Over time, I realised branding wasn’t just part of what I do. It is the part I love most.

Since launching my own studio in 2015, I’ve helped founders grow their businesses and build brands with direction, purpose, and impact. Not just logos. Not just websites. Proper brand foundations.

I may look young, thanks for the compliment, but two decades in, I still back bold thinking and smart strategy. I like exploring alternative approaches and giving you ideas that might edge you ahead of the competition.

We don’t jump straight into colours and typefaces. Every project starts with a strategy session where we dig into your business, your audience, and your goals. We ask the right questions. Sometimes the uncomfortable ones. Because clarity at the start saves confusion later.

Once we understand the heart of your brand, everything else falls into place.

A man wearing a black baseball cap and a white T-shirt sitting at a table writing with a pen. He has a tattoo on his left arm and a watch on his right wrist, with a plain background.

Designers can make things look pretty.
Good designers solve problems.

MY STRATEGIC PROCESS

Be a part of the SQUAD.

Clarify your brand, own your story, and step into your next stage of growth. Our SQUAD process gives you clarity, strategy, and a brand that actually works across every touchpoint.

  • We start by getting to know you and your business. Vision, mission, purpose, values, personality, competitors, audience, and positioning — everything on the table so your brand has a strong foundation.

  • We dig deeper and ask the right questions. What makes you different? Why it matters? This step ensures your brand is meaningful, strategic, and ready to stand out.

  • We define your brand direction. Tone of voice, messaging, personality, and positioning are clarified so your identity can connect with the right people and feel consistent everywhere.

  • Your brand comes to life. Logo, colours, typography, and visual elements are designed to reflect your strategy and personality. Everything aligns so your brand looks, feels, and works like it belongs to you.

  • We roll your brand out across all the touch-points that matter. SAtationery, social media, presentations, website, and more. Everything flows seamlessly so your brand makes an impact from day one.

Ready to see how SQUAD can shape your brand?

Get Started