The wordmark does the talking for this one, literally. The final 'e' in Shape is reshaped into a speech bubble, a small but deliberate detail that ties straight back to what the academy is all about: learning to speak, communicate and connect in a new language.

A soft, rounded typeface keeps the whole identity feeling warm and approachable rather than academic, paired with a palette of wine, strawberry, peach and rosé that brings in an Italian warmth without leaning on cliché. The tagline "Shaping Minds, Touching Hearts." sits alongside the mark, reinforcing that this is as much about connection and culture as it is about grammar and vocab. Simple conversational touches, like a speech bubble "Ciao" across social and stationery, keep the brand feeling like a real, human conversation rather than a classroom.