The new identity takes its cue straight from the product. Polytron specialises in switchable glass, the kind that shifts from clear to frosted with the flick of a switch. That transformation is baked right into the wordmark: one of the two O's stays solid and sharp, while the other softens into a frosted glow, exactly like the glass itself.

The tagline SWITCHED ON carries the idea further. It's a nod to the product, a nod to the industry and a clever play on words all at once. Styled to echo the universal on/off icon, it reinforces the switch concept without saying a word. Every element works together to make the brand feel exactly like what it sells: precise, considered and always one flick away from something different.